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Transformers, Go-Bots, and all related characters and indicia are trademarks of
Hasbro.
Kick-starting Hasbro's foray into cutesy preschool Transformers (the old My First Transformers notwithstanding) was the 1-2-3 Transformers line, released under the Tonka brand. Rescue Roy was the first, and proved successful enough to be followed up by two half-size companions. The smaller molds were later repainted as the last of the line, and are comparatively difficult to find.